On March 13, 2013, when Rob Thomas and Kristen Bell launched the Kickstarter that would successfully fund the feature version of Veronica Mars, there was hesitation over whether “marshmallows” around the world — the show’s fans who’d been clamoring for more of Thomas’s show — would actually lay money down to see their favorite sassy PI come back on the silver screen. As Rob Thomas put it while talking to over 700 fans who showed up at a bar to celebrate the last day of the Kickstarter campaign, “There was a little bit of doubt; what if the people telling us to make a movie has been like the same 20 people? What if we launch on Kickstarter and there are like eight fans?” Of course, as the successful $5.7 million Kickstarter campaign showed, he had little to worry about. From then on, the power of the fans was an ubiquitous presence when discussing the campaign’s success and the film itself.
Unsurprisingly, the Blu-Ray version of the film came with the aptly titled “By the Fans: The Making of the Veronica Mars Movie” featurette that belies the influence these very fans had on the funding, creation, production, and marketing of the film that saw the light of day a year after the Kickstarter campaign was launched, on March 14, 2014. In watching this “making of” video, I couldn’t escape the ubiquity of the word “fan” so, as any sensible person would do, I went ahead and made a supercut.
Can you guess how many times the word “fan” is bandied about? (Spoiler alert: Roughly 58 times, or about once per minute). Take a look: